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MUBI formerly The Auteurs) is a distributor and subscription-based streaming OTT service which offers online streaming of a hand-curated selection of films, including those produced in-house. It also houses a film database and an online magazine known as The Notebook.
MUBI usually has thirty movies in its available paid streaming service. Each day they add a new movie and each day they take one away.
MUBI is available on the web, Roku devices, Amazon Fire TV, Apple TV, LG and Samsung Smart TVs, as well as on mobile devices including iPad, iPhone and Android. MUBI has offices in London, New York, Kuala Lumpur and Mumbai.
Originally called The Auteurs, MUBI was founded in 2007 by Turkish-born entrepreneur Efe Çakarel as a social network for cinephiles, with an interface specifically geared towards aesthetic design and simplicity. Çakarel says that he began work on the business model for MUBI after being unable to watch In the Mood for Love online while in a café in Tokyo. In 2010, the company adopted the new name MUBI.
Since then MUBI has also introduced other services. There is a VOD model, which instead of a large à la carte library, shows a continually rotating lineup of 30 films at once. There are apps for iPad and Android.
And every day we take one away. There are always 30 hand-picked films to watch or download. From forgotten gems to festival-fresh cinema. From cult classics to award-winning masterpieces…
Within the 30 there are specially programmed smaller curations. These include double features, filmmaker retrospectives, spotlights on major film festivals and long running themes…